Easy—start with a name that makes people lean in and whisper, “Wait… is this olive oil flirting with me?”
Then cook up a concept so strong it drizzles across every product: bottles that belong on an art collector’s shelf, packaging that begs to be Instagrammed, and a store design that makes customers feel like they’ve stumbled into the chicest Tuscan villa this side of Trader Joe’s.
Because in the end, olive oil isn’t just something you cook with—it’s liquid gold in a bottle. And the right brand makes people proud to plop it on their counter, gift it to their foodie friends, or pretend they always knew the difference between “cold-pressed” and “first press.”
